Player Systems
Browser-based and embedded DOOH player architecture, development, playback reliability, diagnostics, deployment and production support.
DOOH & AdTech Engineering
Engineering modern DOOH platforms.
Specialist software engineering and product consultancy for digital out-of-home platforms, from player systems and content distribution to programmatic advertising, media owner integration and platform engineering.
PRDOOH helps companies design, build, integrate and operate complex DOOH software platforms.
Experience
Engineering DOOH for over a decade
With more than twenty years of software engineering experience, including over a decade dedicated to the digital out-of-home industry, PRDOOH brings deep expertise in designing, building and operating production software for modern DOOH platforms.
From browser-based player systems and programmatic advertising to content distribution, media owner integration and platform engineering, that experience spans deployments across Europe, the Americas and Asia-Pacific.
- 20+ years
- software engineering
- 10+ years
- dedicated to DOOH
- International
- deployments
- End-to-End
- delivery
Expertise
Engineering Expertise
Programmatic Advertising
Real-Time Bidding (RTB), Dynamic Creative (DCO), campaign validation and the engineering of reliable end-to-end programmatic advertising workflows.
Content Distribution
Reliable synchronisation, deployment and lifecycle management of advertising content across large-scale display networks.
Media Owner Integration
Technical onboarding, implementation strategy, platform integration and operational readiness for new media owner networks.
Solution Architecture
Translating business requirements into scalable technical solutions, from high-level architecture and system design through to implementation planning and technical leadership.
Platform Engineering
Observability, diagnostics, automation, configuration tooling, operational support and AI-assisted software engineering for production platforms.
Who we work with
A technical partner across the DOOH supply chain
Wherever you sit in the programmatic DOOH ecosystem, PRDOOH speaks your language and knows how the pieces fit together, from the screen on the street to the bid that fills it.
Media Owners
Onboard networks to programmatic, harden player fleets and keep content flowing reliably across your estate, from first integration through day-to-day operations.
DCO Vendors & Agencies
Dynamic creative delivery and campaign validation engineered to render correctly and perform across diverse player environments, formats and resolutions.
Supply-Side Platforms (SSP)
Connect supply cleanly to media owner inventory, handle ad requests at scale and build robust, standards-aligned integrations across the DOOH supply path.
Demand-Side Platforms (DSP)
Bid into DOOH with confidence: RTB integration, campaign delivery and the end-to-end plumbing that turns demand into played, measurable impressions.
Approach
At the intersection of technology, product and operations
PRDOOH works at the intersection of technology, product and operations. Most DOOH problems are not purely technical: they require understanding both the implementation and the operational realities around it. We collaborate closely with engineering, product, operations and commercial teams, and we move comfortably between architecture decisions, hands-on implementation and the day-to-day realities of running platforms in production.
AI-assisted Engineering
We take a pragmatic approach to AI-assisted development. Used well, modern tools increase delivery velocity without compromising engineering quality, robustness, maintainability or long-term sustainability. The goal is never novelty. It's shipping software that holds up in production and stays maintainable for years.
Built for production
Most of what we build is meant to run for years, not just to demo. We engineer for reliability, observability, security and supportability from the start, so platforms hold up under real-world load and stay maintainable as they grow.
Pragmatic engineering
Right-sized solutions over complexity for its own sake. We build robust, reliable platforms with the commercial outcome always in view. In DOOH, downtime and failed playback mean lost campaign revenue. Every engineering decision is weighed against the value it protects and unlocks.
About
Part of Logithème SARL
PRDOOH is the specialist DOOH engineering practice of Logithème SARL, a French software engineering and creative consulting company.
Contact
Let's talk
Working on a DOOH platform, player or integration problem? Get in touch.
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France · Worldwide
